Bad example

Was watching CNBC last night and they were actually interviewing Allen Lew (Singtel CEO) and the CEO of Singapore Exchange.

Apparently there have been some reception problems with the broadcast of the world cup matches in Singapore. And they were asking him questions about it. My goodness, he was so flustered and not able to answer the questions to the point, even after various prompts from the jounalist. It was painful to watch. And he continued to brag about Singtel at every opportunity he got.

The objective of such interviews is not to tell people what you've got but really to win the media and public over with charismatic personality. If one has no charismatic personality? Decline such global media invitations.